The catwalk season is in full swing. New York and London have strutted their stuff and the spotlight is now on Milan.
Hundreds of buyers and journalists have descended on the Italian fashion capital where they will be scrambling for a look at what the world’s top designers have created.
The buyers will pick the items they want for their boutiques and the press will pick their trend selections. They will also book out garments to take on shoots to coincide with the new collections hitting the shops.
But a certain sector of the fashion industry is always missing from these high-profile shows and that is the big retailers who cater for the vast majority of people who buy clothes. They are not invited but their in-house designers will be poring over the first pictures like detectives examining a crime scene.
Fashion commentator Caryn Franklin says as soon as a show takes place, the retailers are “collecting the digital photos ready to create trend boards for their own designers”.
Read the full article at BBC News – Fashion week: From the catwalk to the street.